I just got a Samsung 1080P7 DVD player. My question is: Should I be seeing a dramatic difference in pic quality when I upscale to 720p? My TV is a Sony Bravia 40" (720p native). Honestly I can't tell a bit of difference. Of course I am using a good quality HDMI cable, but there is no visible improvement that my eyes (which are pretty discerning) can see.
Thoughts?
 



